{"id":644,"date":"2017-03-26T10:30:39","date_gmt":"2017-03-26T10:30:39","guid":{"rendered":"http:\/\/storycase.co.uk\/?p=644"},"modified":"2017-03-27T19:06:30","modified_gmt":"2017-03-27T19:06:30","slug":"3-tribes-experiment-ux-camp","status":"publish","type":"post","link":"https:\/\/storycase.co.uk\/staging\/3-tribes-experiment-ux-camp\/644\/","title":{"rendered":"3 Tribes Experiment UX Camp"},"content":{"rendered":"<p>After some persuasion by colleague Patrick Sansom I presented the 3 Tribes Experiment at <strong><a href=\"https:\/\/www.uxcampbrighton.org\" target=\"_blank\">UX Camp Brighton 2017<\/a><\/strong>, an annual event full of shared learning and fun. This year there were five rooms that offered a choice of presenters and subjects covering diverse topics as user experience, user research, lean coffee discussion on design sprints, to Chris How&#8217;s memorable\u00a0Machiavellian masterclass in manipulation and Richard Vahrman&#8217;s wearable\u00a0musical interfaces. Something for everyone.<\/p>\n<p>It&#8217;s well worth spending a day there immersed in current thinking and practice and opportunity to meet some impressive people. Sessions are all time boxed so each slot is focused but still offers plenty of audience participation and interaction as you would expect for such an event.<\/p>\n<p>My 3 Tribes experiment examines the link between personality and empathy that can influence the way we think about solving problems. It&#8217;s been rattling around in my mind for a while and UX Camp was an opportunity to test the theory. The slides I used together with the experiment results are available to download here<strong>\u00a0<a href=\"http:\/\/storycase.co.uk\/wp-content\/uploads\/2017\/03\/UXCamp-3Tribes.pdf\" target=\"_blank\">UXCamp-3Tribes<\/a><\/strong>.<\/p>\n<p>The experiment began by asking all participants to choose\u00a0one of three questions they most\u00a0identified with and take a red, green or blue sticky to remember\u00a0their choice. Each question is based on a Myres Briggs personality test and selected to distinguish a participant&#8217;s empathy. As you will see from the slides the questions were never intended to provide an accurate determination of personality but would at least give some segregation. Next the participants were set a challenge of improving a well known end user experience problem, that of the &#8216;Unexpected item in the bagging area&#8217;. I asked everyone to think about their ideas individually at first so they would not be biased by others. The silence was deafening and after a long minute I let them group into their tribes to discuss ideas.<\/p>\n<p>Think around 20 attended and\u00a015 participants returned results for the experiment. To my surprise, the results show a significant correlation between expected empathy and improvement approach taken for design and business process. All participants that chose a blue tribe sticky responded with a business needs empathy. And participants that chose a green tribe sticky responded with a design needs empathy with one also voting \u2018half\u2019 for user needs. Two thirds of participants that chose a red tribe sticky responded with a user needs empathy. Caveat &#8211; participants agreed their user empathy was biased by their past experience as customers. Each participant determined their empathy based on the examples I demonstrated after we&#8217;d discussed a few improvements from each tribe.<\/p>\n<p>I&#8217;m sure psychologists would find many mistakes in my amateur experiment\u00a0and point out bias was inevitable but I do find the results interesting and hope you do too.<\/p>\n<p>UX Camp offered several speakers with similar themes including Leo Barnes and Mark McElhaw&#8217;s Mindstates which I&#8217;ll be finding out more about.<\/p>\n<figure id=\"attachment_649\" aria-describedby=\"caption-attachment-649\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-649 size-large\" src=\"http:\/\/storycase.co.uk\/wp-content\/uploads\/2017\/03\/3TribesCombined-1024x765.png\" alt=\"Shows combination of user, design and business needs\" width=\"1024\" height=\"765\" srcset=\"https:\/\/storycase.co.uk\/staging\/wp-content\/uploads\/2017\/03\/3TribesCombined-1024x765.png 1024w, https:\/\/storycase.co.uk\/staging\/wp-content\/uploads\/2017\/03\/3TribesCombined-300x224.png 300w, https:\/\/storycase.co.uk\/staging\/wp-content\/uploads\/2017\/03\/3TribesCombined-768x573.png 768w, https:\/\/storycase.co.uk\/staging\/wp-content\/uploads\/2017\/03\/3TribesCombined.png 1468w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-649\" class=\"wp-caption-text\">3 Tribes Combined<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>After some persuasion by colleague Patrick Sansom I presented the 3 Tribes Experiment at UX Camp Brighton 2017, an annual event full of shared learning and fun. This year there were five rooms that offered a choice of presenters and subjects covering diverse topics as user experience, user research, lean coffee discussion on design sprints, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":645,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,8,5,16],"tags":[],"class_list":["post-644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agile-thoughts","category-analysis","category-news","category-testing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Tribes Experiment UX Camp &#8212; storycase<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tribes Experiment UX Camp &#8212; storycase\" \/>\n<meta property=\"og:description\" content=\"After some persuasion by colleague Patrick Sansom I presented the 3 Tribes Experiment at UX Camp Brighton 2017, an annual event full of shared learning and fun. 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